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The 30-Day Accelerator
The Roadmap to Successfully Bringing
Your Product to Market
WEEK 1
FOUNDATIONAL STRATEGY
We start by focusing on setting the groundwork for bringing a product to market. We cover how to conduct stealth market research and define your target market, identify and know your competition. We work with you to create a USP (Unique Selling Proposition) and outline a brand and channel strategy for positioning in the retail market.
Teaching Content Covered:
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Step 1: Define Your Target Market
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Step 2: Develop a USP
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Step 3: Create a Brand Strategy
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Step 4: Develop a Channel Strategy
WEEK 2
IMPLEMENTATION AND TACTICS
Week 2 focuses on the practical and tactical aspects of bringing a product to market. You will learn how to find manufacturers, tackle package design and printing complexities, and identify distribution and logistics options for your retail product. As a bonus you learn how to create a 1 Unit contribution model to outline projected costs.
Teaching Content Covered:
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Step 5: Produce and Source Manufacturers
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Step 6: Develop Packaging and Product Design
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Step 7: Identify Distribution and Logistics
WEEK 3
MARKETING AND GROWTH
Week 3 helps you understand the marketing and growth options for your brand so that you can choose where you want to start. We will share strategies that leverage online, social, traditional in-person marketing activities to drive growth in the retail environment and connect with potential consumers.
Teaching Content Covered:
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Step 8: Implement Marketing Tactics
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Step 9: Expand Distribution Channels
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Step 10: Develop Brand Extensions
WEEK 4
PRESENTATION AND FUNDING
Week 4 focuses on preparing high impact and professional buyer pitch decks and presentations to potential investors to support product growth and expansion.
Teaching Content Covered:
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Step 11: Growth Marketing Strategies
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Step 12: Funding and Investment Opportunities
